All marketers tell stories: the underground classic that explains how marketing really works--and why authenticity is the best marketing of all (Record no. 635)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00564nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201208140540.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201208b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781591845331 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GOD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Godin, Seth |
| 245 ## - TITLE STATEMENT | |
| Title | All marketers tell stories: the underground classic that explains how marketing really works--and why authenticity is the best marketing of all |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Penguin Books Ltd. |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 220 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 499.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/08/2020 | Overseas Press India Private | 373.75 | 3 | 658.8 GOD | 001011 | 01/31/2024 | 12/22/2023 | 1 | 499.00 | 12/08/2020 | Book | IN29431 | 30-11-2020 |