All marketers tell stories: the underground classic that explains how marketing really works--and why authenticity is the best marketing of all
Material type: TextPublication details: London Penguin Books Ltd. 2012 Description: xviii, 220 pISBN: 9781591845331Subject(s): MarketingDDC classification: 658.8 Summary: .Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book | Indian Institute of Management LRC General Stacks | Marketing | 658.8 GOD (Browse shelf(Opens below)) | 1 | Available | 001011 |
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