Marketing channel: a management view
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016 Edition: 8thDescription: xxiii, 636 pISBN: 9788131518427Subject(s): MarketingDDC classification: 658.84 Summary: Marketing Channels: A Management View, 8e, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book | Indian Institute of Management LRC General Stacks | Marketing | 658.84 ROS (Browse shelf(Opens below)) | 1 | Available | 000451 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)
658.84 CZI International marketing | 658.84 KEE Global Marketing | 658.84 MOR Global marketing management | 658.84 ROS Marketing channel: a management view | 658.848 HOL Global marketing: a decision oriented approach | 658.85 AGA The ultimate sales accelerator: one surprisingly powerful strategy to create epic sales in business and in life | 658.85 CAS The unstoppable sales machine: |
'Part I: MARKETING CHANNEL SYSTEMS. 1. Marketing Channel Concepts. 2. Marketing Channel Participants. 3. The Environment of Marketing Channels. 4. Behavioral Processes in Marketing Channels. Part II: DEVELOPING THE MARKETING CHANNEL. 5. Strategy in Marketing Channels. 6. Designing Marketing Channels. 7. Selecting Channel Partners. 8. Target Markets and Channel Design Strategy. Part III: MANAGING MARKETING CHANNELS. 9. Motivating the Channel Members. 10. Product Issues in Channel Management. 11. Pricing Issues in Channel Management. 12. Promotion in Marketing Channels. 13. Logistics and Supply Chain Management in Marketing Channels. 14. Evaluating Channel Member Performance. Part IV: ADDITIONAL PERSPECTIVES ON MARKETING CHANNELS. 15. Online Channel Systems and Management. 16. Franchise Marketing Channels. 17. Marketing Channels for Services. 18. Global Marketing Channels. Part V: CASES.
Marketing Channels: A Management View, 8e, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
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