Results of search for 'an:209' › Learning Resource Centre (LRC) catalog

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	1.	Strategic market management: global perspectives by Aaker, David A \| Mcloughlin, Damien. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 AAK, ... Not available: Indian Institute of Management LRC: Checked out (1). Lists: IT, Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	2.	Marketing channel: a management view by Rosenbloom, Bert. Edition: 8th Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 ROS. Lists: Finance & Accounting, Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	3.	Marketing research by Aaker, David A \| Kumar, V \| Leone, Robert P \| Day, George S. Edition: 11th Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ... Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	4.	Customer relationship management: concept, strategy, and tools by Kumar, V \| Kumar, V \| Reinartz, Werner. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Heidelberg Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	5.	Sales management: analysis and decision making by Ingram, Thomas N \| Williams, Michael R \| Avila, Roman A. Edition: 9thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2015Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.81 ING, ... Lists: Marketing. Place hold Add to cart (remove)
	6.	Marketing Warfare by Ries, Al. Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RIE. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	7.	Principles and practice of social marketing: an international perspective by Donovan, Robert \| Henley, Nadine. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Cambridge University Press 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 DON. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	8.	Marketing broadening the hoizons by Lagrosen, Stefan \| Svensson, Goran. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Overseas Press India Pvt Ltd. 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 LAG. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	9.	Consumer Behavior: building marketing strategy by Hawkins, Del I \| Motherbaugh, David L \| Mookerjee, Amit. Edition: 12thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HAW. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	10.	Building brands in Asia: from the inside out by Andrews, Tim G \| Brand marketing \| Chew, Wilson. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827095 AND. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	11.	A Concise guide to market research: the process, data, and methods using IBM SPSS statistics by Sarstedt, Marko \| Mooi, Erik. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Germany Springer 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SAR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	12.	Essentials of marketing management by Lancaster, Geoffrey \| Massingham, Lester \| Ashford, Ruth. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New York CRC Press 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAN. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	13.	Marketing channel strategy by Palmatier, Robert W \| Stern, Louis W. Edition: 8thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2015Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.87 PAL, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	14.	Marketing as strategy: understanding the CEO's agenda for driving growth and innovation by Kumar, Nirmalya. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harvard Harvard Business School Press 2001Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KUM. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	15.	Customer relationship management: concept, strategy, and tools by Kumar, V \| Reinartz, Werner J. Publication details: Germany Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	16.	Principles of pricing: an analytical approach by Vohra, Rakesh V \| Krishnamurthi, Lakshman. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Cambridge University Press 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.816 VOH. Not available: Indian Institute of Management LRC: Checked out (1). Lists: Finance & Accounting, Operation & quantitative Techniques. Place hold Add to cart (remove)
	17.	Purple cow: transform your business by being remarkable by Godin, Seth. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2002Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	18.	The personal MBA: a world-class business education in a single volume by Kaufman, Josh. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2019Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	19.	This is marketing by Godin, Seth. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD. Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	20.	All marketers tell stories: the underground classic that explains how marketing really works--and why authenticity is the best marketing of all by Godin, Seth. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)

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