Innovation strategy for enterprises in emerging economies: case studies for the digital age
Material type: TextPublication details: Bingley Emerald Group Publishing Ltd. 2015 Description: 152 pISBN: 9781785604812Subject(s): International business enterprises | Developing countries | Technological innovations | Technological innovations--Economic aspectsDDC classification: 338.88 Summary: For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies, and this book explains these to the readers through real-word examples and case studies, taking the environment into consideration and concentrating on not just growth but sustainable growth.Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book | Indian Institute of Management LRC General Stacks | Public Policy & General Management | 338.88 SAT (Browse shelf(Opens below)) | 1 | Available | 000486 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Public Policy & General Management Close shelf browser (Hides shelf browser)
338.88 DAN International business | 338.88 JOS Global business | 338.88 PEN Global business | 338.88 SAT Innovation strategy for enterprises in emerging economies: case studies for the digital age | 338.88 VAR International business | 338.9 ACE Introduction to modern economic growth | 338.9 AGH Handbook of economic growth: vol 2A |
For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies, and this book explains these to the readers through real-word examples and case studies, taking the environment into consideration and concentrating on not just growth but sustainable growth.
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