Digital marketing essentials you always wanted to know
Material type:
TextSeries: Self-Learning Management SeriesPublication details: USA Vibrant Publishers 2020 Description: 179 pISBN: 9781949395747Subject(s): Electronic commerce--Management | Internet marketingDDC classification: 658.872 Summary: Description
The Internet has changed how we communicate, and that includes how we market. From corporate websites to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), adds to the complexity of marketing decisions but also lets you understand your market better than ever before.
Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance.
Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials You Always Wanted To Know will help you achieve your goals.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Indian Institute of Management LRC General Stacks | Marketing | 658.872 VIB (Browse shelf(Opens below)) | 1 | Available | 001777 |
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| 658.872 SIN Digital operating model: the future of business | 658.872 SUD Affiliate marketing for dummies | 658.872 TUT Social media marketing | 658.872 VIB Digital marketing essentials you always wanted to know | 658.872 VIS Digital marketing fundamentals: | 658.9 LAW Using semiotics in retail: leverage consumer insight to engage shoppers and boost sales | 659.001 KUM Made in future: a story of marketing, media, and content for our times |
Table of Contents
1. Understanding Digital Marketing
2. Creating a Content Marketing Framework: Turning Prospect Visitors into Customer
3. Digital Advertising: Creating A Plan That Works
4. Critical Components of Social Media Marketing
5. Understanding E-mail Marketing
6. Mastering Search Engine Marketing
7. Key Metrics in Digital Marketing for Tracking and Measuring Success
8. Taking Advantage of Conversion Rate Optimization (CRO)
Description
The Internet has changed how we communicate, and that includes how we market. From corporate websites to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), adds to the complexity of marketing decisions but also lets you understand your market better than ever before.
Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance.
Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials You Always Wanted To Know will help you achieve your goals.
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