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1.
The art of digital marketing: the definitive guide to creating strategic, targeted, and measurable online campaigns

by Dodson, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Not available: Indian Institute of Management LRC: Pending hold (1).

2.
Complete B2B online marketing

by Ginty, Maura | Vaccarello, Lauren | Leake, William.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken John Wiley & Sons, Inc. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 GIN.

3.
Online consumer behavior: theory and research in social media, advertising, and e-tail

by Close, Angeline G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 CLO.

4.
Digital marketing: a practical approach

by Charlesworth, Alan.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA.

5.
E-commerce: business, technology, society

by Laudon, Kenneth C.

Edition: 13thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (4)Call number: 658.872 LAU, ...

6.
Digital marketing for dummies

by Deiss, Ryan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI.

7.
Digital marketing essentials you always wanted to know

Series: Self-Learning Management SeriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: USA Vibrant Publishers 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 VIB.

8.
Gamification marketing for dummies

by Chishti, Zarrar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHI.
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9.
Salesforce marketing cloud for dummies

by Bullock, Chester | Pollard, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BUL.

10.
Social media marketing for dummies

by Singh, Shiv | Diamond, Stephanie.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SIN.

11.
Internet marketing: integrating online and offline strategies

by Roberts, Mary Lou | Zahay, Debra.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 ROB.

12.
Internet marketing: strategy, implementation and practice

by Chaffey, Dave | Ellis-Chadwick, Fiona | Mayer, Richard | Johnston, Kevin.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA.
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13.
Social media marketing: strategies for engaging in Facebook, Twitter and other social media

by Evans, Liana 'Li'.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 EVA.

14.
Social media and mobile marketing

by Bhatia, Puneet Singh | Social media.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BHA.
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15.
Digital marketing

by Gupta, Seema.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 GUP.
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16.
Alibaba: the house that Jack Ma built

by Clark, Duncan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York HarperCollins Publishers 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 CLA.

17.
Faster, smarter, louder: master attention in a noisy digital market

by Agius, Aaro | Clancey, Gian.

Publication details: USA Lioncrest Publishing 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 AGI.

18.
Social media for small business: marketing strategies for business owners

by Iseli, Franziska.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 ISE.

19.
Social media marketing

by Tuten, Tracy L | Solomon, Michael R.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 TUT.

20.
Influencer marketing for brands: what youtube and instagram can teach you about the future of digital advertising

by Levin, Aron.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 LEV.

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