Internet marketing: strategy, implementation and practice
Material type:
TextPublication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021 Edition: 3rdDescription: xxviii, 544 pISBN: 9788131725191Subject(s): Internet marketingDDC classification: 658.872 Summary: Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, Internet Marketing is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Indian Institute of Management LRC General Stacks | Marketing | 658.872 CHA (Browse shelf(Opens below)) | 1 | Available | 002182 |
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| 658.872 BUL Salesforce marketing cloud for dummies | 658.872 CAR Facebook marketing: | 658.872 CHA Digital marketing: a practical approach | 658.872 CHA Internet marketing: strategy, implementation and practice | 658.872 CHI Gamification marketing for dummies | 658.872 DE The digital seeker: a guide for digital teams to build winning experiences | 658.872 DHO Advanced introduction to digital marketing |
Table of content
Part I: Internet marketing fundamentals
Introduction to Internet marketing
The Internet micro-environment
The Internet macro-environment
Part II: Internet strategy development
Internet marketing strategy
The Internet marketing mix
Relationship marketing using the Internet
Part III: Internet marketing: implementation and practice
Delivering online service quality
Interactive marketing communications
NEW NAME! Improving E-Marketing Performance
Business-to-Consumer Internet marketing
Business-to-Business Internet Marketing
Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, Internet Marketing is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.
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