Digital marketing
Material type:
TextPublication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2018 Edition: 2ndDescription: xxxiv, 530 pISBN: 9789353169787Subject(s): Internet marketing | Social mediaDDC classification: 658.872 Summary: OVERVIEW
Built to focus on what matters most in today’s high-tech, globalised world, the second edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with images for better understanding of the workings of the most popular digital marketing platforms and a plethora of Pedagogical features aid easy understanding and retention of concepts and applications.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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Indian Institute of Management LRC General Stacks | Marketing | 658.872 GUP (Browse shelf(Opens below)) | 1 | Available | 001947 |
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| 658.872 EVA Social media marketing: strategies for engaging in Facebook, Twitter and other social media | 658.872 GIN Complete B2B online marketing | 658.872 GON Social media analytics strategy: | 658.872 GUP Digital marketing | 658.872 HAL Inbound marketing: attract, engage, and delight customers online | 658.872 KAG Digital marketing: strategy and tactics | 658.872 KAN One million followers: how I built a massive social following in 30 days |
Table of content
Chapter 1 Introduction to Digital Marketing
Chapter 2 Display Advertising
Chapter 3 Search Engine Advertising
Chapter 4 Social Media Marketing
Chapter 5 Facebook Marketing
Chapter 6 LinkedIn
Chapter 7 Twitter Marketing
Chapter 8 Emerging Platforms
Chapter 9 Mobile Marketing
Chapter 10 Search Engine Optimization
Chapter 11 Digital Analytics
Chapter 12 Video Marketing
Web Chapters
Chapter 13 Online Reputation Management
Chapter 14 Technological Advancements in Digital Marketing
OVERVIEW
Built to focus on what matters most in today’s high-tech, globalised world, the second edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with images for better understanding of the workings of the most popular digital marketing platforms and a plethora of Pedagogical features aid easy understanding and retention of concepts and applications.
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