Corporate communications: a guide to theory and practice
Material type:
TextPublication details: London Sage Publications Ltd. 2017 Edition: 5thDescription: xxvi, 306 pISBN: 9781473953703Subject(s): Business communication | Communication in managementDDC classification: 658.45 Summary: Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.
With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.
The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers.
Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
|
Indian Institute of Management LRC General Stacks | Business Communication | 658.45 COR (Browse shelf(Opens below)) | 1 | Checked out | 07/21/2024 | 000631 |
PART 1 - Introduction
Chapter 1: Defining Corporate Communication Chapter 2: Corporate Communication in Contemporary Organizations Chapter 3: Corporate Communication in a Changing Media Environment
PART 2 - Conceptual Foundations
Chapter 4: Stakeholder Management and Communication Chapter 5: Corporate Identity, Branding and Corporate Reputation
PART 3 - Corporate Communication In Practice
Chapter 6: Communication Strategy Chapter 7: Research and Measurement
PART 4 - Specialist Areas in Corporate Communication
Chapter 8: Media Relations Chapter 9: Employee Communication Chapter 10: Issues Management Chapter 11: Crisis Communication
PART 5 - New Developments In Corporate Communication
Chapter 12: Leadership and Change Communication Chapter 13: Corporate Social Responsibility (CSR) and Community Relations
Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.
With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.
The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers.
Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.
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