Retail marketing in the modern age
Material type:
TextPublication details: New Delhi Sage Publications India Pvt. Ltd. 2016 Description: xx, 419 pISBN: 9789351508694Subject(s): Marketing | Retail tradeDDC classification: 658.827 Summary: What differentiates one brand from the others in the retail industry? What does brand experience and promise mean, and what does it take to build store patronage loyalty?
Retail Marketing in the Modern Age delves deep into contemporary retail marketing concepts and strategies that are instrumental in creating and building successful retail brands across the globe.
Drawing from his professional experience in retail industry, the author discusses the factors influencing the patronage behavior of customers in a lucid and accessible language. It essentially focuses on the traditional and extended retail marketing mix elements in the context of modern retailing. By virtue of this approach, the book fills the existing content and literature gap and at the same time captures the essence of new-age retail marketing.
Key Features
• Up-to-date coverage of new formats of retailing such as omni-channel retailing
• Focus on social media marketing and social media analytics, which are now crucial in designing digital marketing and public relations strategies and tactics
• Practical orientation with multiple examples, cases, and exercises requiring critical understanding of concepts
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
|
Indian Institute of Management LRC General Stacks | Marketing | 658.827 CHA (Browse shelf(Opens below)) | 1 | Available | 002000 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.827 ANH America: the mother of all brands | 658.827 BED A new brand world: | 658.827 BEV Brand management: co-creating meaningful brands | 658.827 CHA Retail marketing in the modern age | 658.827 FOR Sustainable branding: | 658.827 GRI Guinness: the colorful story of a black and white brand | 658.827 GUP Brand Wars: |
Table of content
Preface Acknowledgements Fundamentals of Retailing Retail Formats and Classification of Retailers E-Retailing Business Environment for E-Retailing Positioning and Promotion: Pragmatism with Romanticism Merchandise Management and Private Label Brands Retail Pricing: Strategies and Techniques Managing People: HRM in Retailing Physical Environment and Pervasive Creativity: Bringing the Retail Store Alive Location Strategy The Pyramid of Performance Patronage Loyalty and Customer Relationship Management Public Relations and Strategic CSR Store Management Mall Management Bibliography Index
For instructors
INSPECTION COPY
SPECIAL OFFER
Purchasing options
Please select a format:
Paperback
ISBN: 9789351508694
₹550.00
Order from:
Buy from SAGE
Amazon
FlipKart
What differentiates one brand from the others in the retail industry? What does brand experience and promise mean, and what does it take to build store patronage loyalty?
Retail Marketing in the Modern Age delves deep into contemporary retail marketing concepts and strategies that are instrumental in creating and building successful retail brands across the globe.
Drawing from his professional experience in retail industry, the author discusses the factors influencing the patronage behavior of customers in a lucid and accessible language. It essentially focuses on the traditional and extended retail marketing mix elements in the context of modern retailing. By virtue of this approach, the book fills the existing content and literature gap and at the same time captures the essence of new-age retail marketing.
Key Features
• Up-to-date coverage of new formats of retailing such as omni-channel retailing
• Focus on social media marketing and social media analytics, which are now crucial in designing digital marketing and public relations strategies and tactics
• Practical orientation with multiple examples, cases, and exercises requiring critical understanding of concepts
There are no comments on this title.