Business analytics: text and cases
Material type:
TextPublication details: New Delhi Sage Publications India Pvt. Ltd. 2019 Description: xxiv, 219 pISBN: 9789353287108Subject(s): Management--Statistical methods | Business intelligence | Decision making--Statistical methodsDDC classification: 658.4033 Summary: This textbook is a comprehensive, step-by-step learning guide to each aspect of business analytics and its role and significance in real-life business decision-making.
Correct capture, analysis and interpretation of data can have an immense impact on business productivity. Therefore, business analytics has turned out to be a strategic need for sustainability and growth in this competitive world. Descriptive, predictive and prescriptive models and data mining techniques are increasingly being used to interpret large quantities of data for getting useful business insights.
Business Analytics: Text and Cases deals with the end-to-end journey from planning the approach to a data-enriched decision-problem, to communicating the results derived from analytics models to clients. Using cases from all aspects of a business venture (finance, marketing, human resource and operations), the book helps students to develop the skill to evaluate a business case scenario, understand the business problems, identify the data sources and data availability, logically think through problem-solving, use analytics techniques and application software to solve the problem and be able to interpret the results.
Key Features:
•Case studies of three degrees of difficulty level to enhance better understanding of the concepts
•Application of software tools such as Microsoft Excel, R, SPSS, RapidMiner and Tableau to assist learning in building models and communicating results using analytics, data mining and data visualization
•End of book Appendix consisting of step-by-step solved comprehensive case studies that discuss the concepts of all the chapters
•Special emphasis on the need to develop skill for interpreting the outcome from the statistical results and presenting it in a form easily understood by the end user/client
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
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Indian Institute of Management LRC General Stacks | IT & Decisions Sciences | 658.4033 BAN (Browse shelf(Opens below)) | 1 | Available | 001910 |
Table of content
Foreword by Dr Suresh Divakar Preface Acknowledgements Introduction to Business Analytics Data Analytics for Business Data Exploration in Business Analytics Mapping Chart for Analytics Outcomes Technology Infrastructure for Business Analytics Analytical Methods for Parametric and Non-parametric Data Analytical Methods for Complex Data Data Mining Methods in Business Analytics Interpreting the Statistical Outcomes Documenting the Processes Building the Storyboard of Outcomes Appendices Index
This textbook is a comprehensive, step-by-step learning guide to each aspect of business analytics and its role and significance in real-life business decision-making.
Correct capture, analysis and interpretation of data can have an immense impact on business productivity. Therefore, business analytics has turned out to be a strategic need for sustainability and growth in this competitive world. Descriptive, predictive and prescriptive models and data mining techniques are increasingly being used to interpret large quantities of data for getting useful business insights.
Business Analytics: Text and Cases deals with the end-to-end journey from planning the approach to a data-enriched decision-problem, to communicating the results derived from analytics models to clients. Using cases from all aspects of a business venture (finance, marketing, human resource and operations), the book helps students to develop the skill to evaluate a business case scenario, understand the business problems, identify the data sources and data availability, logically think through problem-solving, use analytics techniques and application software to solve the problem and be able to interpret the results.
Key Features:
•Case studies of three degrees of difficulty level to enhance better understanding of the concepts
•Application of software tools such as Microsoft Excel, R, SPSS, RapidMiner and Tableau to assist learning in building models and communicating results using analytics, data mining and data visualization
•End of book Appendix consisting of step-by-step solved comprehensive case studies that discuss the concepts of all the chapters
•Special emphasis on the need to develop skill for interpreting the outcome from the statistical results and presenting it in a form easily understood by the end user/client
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