Business communication
Material type:
TextPublication details: New Delhi PHI Learning Pvt. Ltd. 2019 Edition: 2ndDescription: xvii, 254 pISBN: 9788120338487Subject(s): Business communication | Public speaking | Communication in organizations | Oral communicationDDC classification: 658.45 Summary: Description:
It is said the future belongs to Communication. And rightly so. For today, more than ever before, the need for effective communication is being felt. This is particularly true of business communication because, organizations in their efforts to excel in business and outdo their competitors, have to be precise and extremely effective in their communication to satisfy all its stakeholders—be they suppliers, distributors, advertisers or customers.
This book on Business Communication, now in its Second Edition, brings to fore the multidimensional aspects of Business Communication—ranging from listening, speaking, developing skill sets, to exhibiting correct body language. The book emphasizes that understanding the perceptions and mindsets of the communicators and the context are crucial for business communication.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
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Indian Institute of Management LRC General Stacks | Business Communication | 658.45 KAU (Browse shelf(Opens below)) | 1 | Available | 001914 |
Table of content
Preface
Chapter 1 COMMUNICATION: AN OVERVIEW
Chapter 2 BARRIERS AND AIDS TO COMMUNICATION
Chapter 3 LISTENING
Chapter 4 PRESENTATION SKILLS
Chapter 5 ASSERTIVENESS
Chapter 6 BODY SPORT AND VOICE MODULATIONS
Chapter 7 GROUP DISCUSSIONS AND INTERVIEWS
CASE STUDY 1 The Eagle
CASE STUDY 2 ABC Careers
CASE STUDY 3 Kantha Industry
CASE STUDY 4 TD Medical Transcription Company
CASE STUDY 5 Kumarsons
CASE STUDY 6 Phoenix Management Entrance Training Institute
Index
Description:
It is said the future belongs to Communication. And rightly so. For today, more than ever before, the need for effective communication is being felt. This is particularly true of business communication because, organizations in their efforts to excel in business and outdo their competitors, have to be precise and extremely effective in their communication to satisfy all its stakeholders—be they suppliers, distributors, advertisers or customers.
This book on Business Communication, now in its Second Edition, brings to fore the multidimensional aspects of Business Communication—ranging from listening, speaking, developing skill sets, to exhibiting correct body language. The book emphasizes that understanding the perceptions and mindsets of the communicators and the context are crucial for business communication.
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