Data mining for managers: how to use data (big and small) to solve business challenges

By: Boire, Richard Material type: Text

TextPublication details: New York Palgrave Macmillan 2014 Description: xii, 242 pISBN: 9781349487868Subject(s): Management--Computer programs | Data miningDDC classification: 658.056312 Summary: Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

List(s) this item appears in: IT & Decision Sciences | Operation & quantitative Techniques

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	IT & Decisions Sciences	658.056312 BOI (Browse shelf(Opens below))	1	Checked out	10/24/2021	000703

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

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