Insight retailing in the 21st century
Material type:
TextPublication details: Mumbai Himalaya Publishing House Pvt. Ltd. 2012 Description: 550 pISBN: 9783950513750Subject(s): RetailingDDC classification: 658.87 Summary: Retailing holds a great promise for India as Indian economy is passing through a sea change and suitably restructuring itself to create a better future for her millions of children. It is a promise that can help us eradicate poverty, it`s a promise that can change the destiny of millions of people who are inhabiting thousands of hamlets in the remote corners of the country. It`s a promise that would create hundreds and thousands of jobs for our youth. But it`s not a promise sans challenges. We need to be bold, courageous and wise to rewrite our policies, devise new strategies, integrate our strengths, bridge the loopholes and do out of box thinking so that we can draw maximum mileage out of this promising phenomenon. It`s not just a promise for us in general but it a promise for the economies around the world in particular which are struggling to emerge out of the clutches of recession. All the big names in retailing are vying for a space in India. Some are already here and have set their shops and some are on the verge of entering. We are witnessing a big hoopla across the world because India has a huge chunk of middle class with an ever increasing purchasing power. The whole world is looking at India with abated breath as one of the unmatchable market destinations of today and tomorrow. The book, "Insight to Retailing in the 21st Century" is the outcome of all this intellectual churning that`s happening around at the moment. So the research in this book has the potential to guide our burgeoning industries through these tasting times. The book is divided into 4 parts:- Part A "Retail Market Issues and Challenges of Development Strategies" Part B deals with "IT and Customer Relationship Management" Part C of the book, "Retail Strategy" focuses on another feature of vital importance is that of `strategy`. Part D highlights, "Insight into the Behaviour of Consumers". We sincerely hope that this book will meet the needs of the people related to this field and will be helping to understand the fine nuances of retailing in a larger context
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
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Indian Institute of Management LRC General Stacks | Marketing | 658.87 CHE (Browse shelf(Opens below)) | 1 | Available | 002054 |
Retailing holds a great promise for India as Indian economy is passing through a sea change and suitably restructuring itself to create a better future for her millions of children. It is a promise that can help us eradicate poverty, it`s a promise that can change the destiny of millions of people who are inhabiting thousands of hamlets in the remote corners of the country. It`s a promise that would create hundreds and thousands of jobs for our youth. But it`s not a promise sans challenges. We need to be bold, courageous and wise to rewrite our policies, devise new strategies, integrate our strengths, bridge the loopholes and do out of box thinking so that we can draw maximum mileage out of this promising phenomenon. It`s not just a promise for us in general but it a promise for the economies around the world in particular which are struggling to emerge out of the clutches of recession. All the big names in retailing are vying for a space in India. Some are already here and have set their shops and some are on the verge of entering. We are witnessing a big hoopla across the world because India has a huge chunk of middle class with an ever increasing purchasing power. The whole world is looking at India with abated breath as one of the unmatchable market destinations of today and tomorrow. The book, "Insight to Retailing in the 21st Century" is the outcome of all this intellectual churning that`s happening around at the moment. So the research in this book has the potential to guide our burgeoning industries through these tasting times. The book is divided into 4 parts:- Part A "Retail Market Issues and Challenges of Development Strategies" Part B deals with "IT and Customer Relationship Management" Part C of the book, "Retail Strategy" focuses on another feature of vital importance is that of `strategy`. Part D highlights, "Insight into the Behaviour of Consumers". We sincerely hope that this book will meet the needs of the people related to this field and will be helping to understand the fine nuances of retailing in a larger context
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