What's your story?: the essential business storytelling handbook
Material type:
TextPublication details: Haryana Penguin Random House India Pvt. Ltd. 2021 Description: xxi, 284 pISBN: 9780670094875Subject(s): Storytelling | Business communication | Communication in managementDDC classification: 658.45 Summary: What’s Your Story?
The Essential Business Storytelling Handbook
Adri Bruckner, Anjana Menon, Marybeth Sandell
Are you trying to build your profile as a leader?
Are you using social media to your advantage?
Is your communication jargon-free?
When do you choose to produce a video or a podcast?
Does your message come through loud and clear?
What’s the future of storytelling, and are you prepared for it?
In a world where people send 500 million tweets a day and upload hundreds of hours of video every minute, how do you get your message across? The secret is to become a good storyteller. With easy-to-follow, effective tools and tips, this book will help you cut through the clutter and plan your communication goals, channels and delivery. Everyone loves a good story, but only a few can tell it well.
Be authentic, be authoritative and be heard!
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
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Indian Institute of Management LRC General Stacks | Business Communication | 658.45 BRU (Browse shelf(Opens below)) | 1 | Available | 002397 |
What’s Your Story?
The Essential Business Storytelling Handbook
Adri Bruckner, Anjana Menon, Marybeth Sandell
Are you trying to build your profile as a leader?
Are you using social media to your advantage?
Is your communication jargon-free?
When do you choose to produce a video or a podcast?
Does your message come through loud and clear?
What’s the future of storytelling, and are you prepared for it?
In a world where people send 500 million tweets a day and upload hundreds of hours of video every minute, how do you get your message across? The secret is to become a good storyteller. With easy-to-follow, effective tools and tips, this book will help you cut through the clutter and plan your communication goals, channels and delivery. Everyone loves a good story, but only a few can tell it well.
Be authentic, be authoritative and be heard!
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