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1.
Creating signature stories: strategic messaging that persuades, energizes and inspires

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon Penguin Portfolio 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.35 AAK.
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2.
What's your story?: the essential business storytelling handbook 

by Bruckner, Adri | Menon, Anjana.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.45 BRU.
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3.
The book thief

by Zusak, Markus.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 823.92 ZUS.
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4.
Everyday business storytelling: create, simplify, and adapt a visual narrative for any audience

by Kurnoff, Janine | Lazarus, Lee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.45 KUR.
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5.
Brand management: an introduction through storytelling

by Mogaji, Emmanuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOG.
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6.
True storytelling: seven principles for an ethical and sustainable change-management strategy

by Larsen, Jens.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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