Performance management in retail and the consumer goods industry

By:

Buttkus, Michael

Material type: Text

TextPublication details: Springer Switzerland 2019Description: xv, 442 pISBN:

9783030127329

Subject(s):

DDC classification:

658.87 BUT

Summary: About this book This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail and consumer packaged goods companies.

List(s) this item appears in: Marketing | HR & OB

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.87 BUT (Browse shelf(Opens below))	1	Available		002848

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Previous	658.85019 BLO Sales EQ: how ultra-high performers leverage sales-specific emotional intelligence to close the complex deal	658.85019 TRA The psychology of selling: how to sell more, easier, and faster than you ever thought possible	658.87 BER Retail management: a strategic approach	658.87 BUT Performance management in retail and the consumer goods industry	658.87 CHE Insight retailing in the 21st century	658.87 COX Retailing:	658.87 GIL Retail marketing management	Next

About this book
This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail and consumer packaged goods companies.

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