Business communication: from principles to practice
Material type:
TextPublication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2019 Description: viii, 419ISBN: 9781259026164Subject(s): Business communication | Communication in organizationsDDC classification: 658.45 Summary: Business communication has undergone a major change in the past few years but the basic concepts remain the same. This book integrates the age-old concepts of communication with the new-age concepts thereby providing a seamless equilibrium of conceptual and practical aspects of the subject. Written in an anecdotal style, the book does not only impart knowledge but also makes for a very interesting read. This approach helps in learning and retaining the concepts.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
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Indian Institute of Management LRC General Stacks | Business Communication | 658.45 MON (Browse shelf(Opens below)) | 1 | Checked out | 07/08/2024 | 002966 |
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Book
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Indian Institute of Management LRC General Stacks | Business Communication | 658.45 MON (Browse shelf(Opens below)) | 2 | Available | 002967 |
Table of content
PART 1
Communication: Principles
1. The Challenge of Communication
2. The Process of Communication
3. The Building Blocks of Communication
4. Common Barriers to Communication
5. Listening - The Heart of Communication
6. Cross-Cultural Communication
7. Cross-Gender Communication
8. Assertive Communication
9. Persuasive Communication
10. Strategic Communication
PART 2
Communication: Practice
11. Public Speaking
12. Business Presentations
13. Meetings and Group Discussions
14. Telephoning and Teleconferencing
15. Communication by Virtual Teams
16. Business Writing: Core Qualities
17. Letters and Memos
18. Professional Email
19. Analytical Reports
20. Business Proposals
21. Self-Presentation as a Job-seeker
22. The Way of the eWorld
Business communication has undergone a major change in the past few years but the basic concepts remain the same. This book integrates the age-old concepts of communication with the new-age concepts thereby providing a seamless equilibrium of conceptual and practical aspects of the subject. Written in an anecdotal style, the book does not only impart knowledge but also makes for a very interesting read. This approach helps in learning and retaining the concepts.
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