The product manager's toolkit: methodologies, processes and tasks in high-tech product management
Material type:
TextPublication details: Switzerland Springer 2017 Edition: 2ndDescription: xvii, 207 pISBN: 9783319842967Subject(s): New products--Management | High technology industries--Marketing | Product management | Project managementDDC classification: 658.575 Summary: About this book
Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager’s Toolkit" book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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Indian Institute of Management LRC General Stacks | Operations Management & Quantitative Techniques | 658.575 STE (Browse shelf(Opens below)) | 1 | Available | 003544 |
About this book
Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager’s Toolkit" book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.
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