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Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane | Parameswaran, Ambi M. G | Jacob, Isaac. Edition: 4thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KEL.
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Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane | Parameswaran, Ambi M. G | Jacob, Isaac. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.827 KEL, ...
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Logistics operations and management: concepts and models by Farahani, Reza Zanjirani | Rezapour, Shabnam | Kardar, Laleh. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Elsevier 2011Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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Authenticity: what consumers really want by Gilmore, James H | Pine, B. Joseph. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Massachusetts Harvard Business Review Press 2007Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8343 GIL.
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Brand management: the Indian context by Moorthi, Y. L. R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8270954 MOO, ...
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Brandvantage: a 12-week master plan for brand leadership and beyond by Bhandari, Trupti | Bhandari, Arvind. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Gurugram Penguin Random House India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 BHA.
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