Global business
Material type:
TextPublication details: Delhi Cengage Learning India Pvt. Ltd. 2019 Edition: 2ndDescription: xviii, 582 pISBN: 9789353500399Subject(s): International business enterprises | International trade | Globalization | International economic relationsDDC classification: 338.88 Summary: Global Business presents a strategic perspective of all the important international business concepts as per the need of the Indian curriculum. The comprehensive coverage of topics is supported with numerous examples, cases and insights from the Indian business environment. The boxed inserts, In Focus, reflect the real-life situations allowing readers to analyze, apply and improve their thinking. This textbook not only intends to serve the students of management, but would also be a useful literature for scholars, researchers and practitioners in this field.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
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Indian Institute of Management LRC General Stacks | Public Policy & General Management | 338.88 PEN (Browse shelf(Opens below)) | 1 | Available | 003552 |
Part 1 Laying Foundations
Chapter 1: Globalizing Business
Chapter 2: Understanding Politics, Laws, and Economics
Chapter 3: Emphasizing Cultures, Ethics, and Norms
Chapter 4: Leveraging Capabilities Globally
Part 2 Acquiring Tools
Chapter 5: Trading Across Borders
Chapter 6: Investing Abroad Directly
Chapter 7: Dealing with Foreign Exchange
Chapter 8: Global and Regional
Part 3 Strategizing around the Globe
Chapter 9: Entering Foreign Markets
Chapter 10: Entrepreneurial Firms
Chapter 11: Alliances and Acquisitions
Chapter 12: Managing Competitive Dynamics
Chapter 13: Strategy and Structure
Part 4 Building Functional Excellence
Chapter 14: Human Resource Management
Chapter 15: Marketing and Supply Chain Management
Chapter 16: Governing the Corporation
Chapter 17: Corporate Social Responsibility
Integrative Cases
Glossary
Index
Global Business presents a strategic perspective of all the important international business concepts as per the need of the Indian curriculum. The comprehensive coverage of topics is supported with numerous examples, cases and insights from the Indian business environment. The boxed inserts, In Focus, reflect the real-life situations allowing readers to analyze, apply and improve their thinking. This textbook not only intends to serve the students of management, but would also be a useful literature for scholars, researchers and practitioners in this field.
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