No filter: how Instagram transformed business celebrity and culture

By:

Frier, Sarah

Material type: Text

TextPublication details: Penguin Random House London 2020Description: xxii, 327 pISBN:

9781847942548

Subject(s):

DDC classification:

302.30285 FRI

Summary: Summary Winner of the FT & McKinsey Business Book of the Year Award 2020 'Deeply researched and highly entertaining.' The Times 'Lively and revealing.' Economist 'Clear-eyed and objective.' New York Times The inside story of the how Instagram took over the world. Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success. The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.

List(s) this item appears in: Marketing | Finance & Accounting

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	302.30285 FRI (Browse shelf(Opens below))	1	Available		003640

Summary
Winner of the FT & McKinsey Business Book of the Year Award 2020

'Deeply researched and highly entertaining.' The Times
'Lively and revealing.' Economist
'Clear-eyed and objective.' New York Times

The inside story of the how Instagram took over the world.

Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.

The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.

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