The YouTube formula: how anyone can unlock the algorithm to drive views, build an audience, and grow revenue
Material type:
TextPublication details: New Jersey John Wiley & Sons, Inc. 2021 Description: xxxi, 320 pISBN: 9781119716020Subject(s): YouTube (Electronic resource) | Success in business | Webcasting | Entrepreneurship | Online social networksDDC classification: 384.38 Summary: Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.
Full of actionable advice and concrete strategies, this book teaches readers how to:
Launch a channel
Create life-changing content
Drive rapid view and subscriber growth
Build a brand and increase engagement
Improve searchability
Monetize content and audience
Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Indian Institute of Management LRC General Stacks | IT & Decisions Sciences | 384.38 EVE (Browse shelf(Opens below)) | 1 | Available | 004150 |
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| 384.33 MON Rise of the new network industries: | 384.34 MIL Email and the everyday: | 384.34 NEW World without email: | 384.38 EVE The YouTube formula: how anyone can unlock the algorithm to drive views, build an audience, and grow revenue | 401.410285555 BEC Textual data science with R | 510 SEN Machine learning in the analysis and forecasting of financial time series | 510.285536 TUR Practical MATLAB: |
Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.
Full of actionable advice and concrete strategies, this book teaches readers how to:
Launch a channel
Create life-changing content
Drive rapid view and subscriber growth
Build a brand and increase engagement
Improve searchability
Monetize content and audience
Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.
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