Reality check: how immersive technologies can transform your business
Material type:
TextPublication details: London Kogan Page 2021 Description: ix, 238 pISBN: 9781789666335Subject(s): Customer Relations - Technological Innovations | Shared Virtual Environments - Economic AspectsDDC classification: 658.812 Summary: Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful, and cost-effective business solutions. The up and coming voice of AR and VR for businesses, the author uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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Indian Institute of Management LRC General Stacks | Marketing | 658.812 DAL (Browse shelf(Opens below)) | 1 | Available | 004066 |
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| 658.812 BHA Pragmarketism: pragmatic marketing insights for winning Indian consumers | 658.812 BRY Service management: | 658.812 BUT Customer relationship management: concepts and technologies | 658.812 DAL Reality check: | 658.812 FRI Customer service nightmares: 100 tales of the worst experiences possible, and how they could have been fixed | 658.812 GUM Total relationship marketing | 658.812 HOL Handbook of research on customer engagement |
Table of contents
Chapter - 01: Loading...;Chapter - 02: Why XR Means Business;Chapter - 03: Learning and Development;Chapter - 04: Operations;Chapter - 05: Sales and Marketing;Chapter - 06: Five Phases of XR Implementation;Chapter - 07: Discovery Challenges;Chapter - 08: Design and Development Challenges;Chapter - 09: Deploy and Debrief Challenges;Chapter - 10: A Beginner's Guide to Creating Quality 360 Video Content;Chapter - 11: Common Misconceptions and Criticisms of XR;Chapter - 12: Why Now?;Chapter - 13: Conclusion;Chapter - 14: The Machinery Behind XR
Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful, and cost-effective business solutions. The up and coming voice of AR and VR for businesses, the author uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.
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