Market research with panels: types, surveys, analysis, and applications

By: Gunther, Martin Contributor(s): Vossebein, Ulrich W | Wildner, Raimund Material type: Text

TextSeries: Springer texts in business and economicsPublication details: Switzerland Springer 2022 Description: xi, 242 pISBN: 9783658376499Subject(s): Market researchDDC classification: 658.834 Summary: One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.834 GUN (Browse shelf(Opens below))	1	Available		004688

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Previous	658.83 VER Creating value with data analytics in marketing:	658.830285 BAI Data Science for marketing analytics: a practical guide to forming a killer marketing strategy through data analysis with Python	658.834 GRA Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping	658.834 GUN Market research with panels:	658.834 GUP Consumption behaviour and social responsibility	658.8340285 DUG Marketing metrics: first step towards marketing analytics	658.8340285 ING Marketing metrics: leverage analytics and data to optimize marketing strategies	Next

One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture.

Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.

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