Fast cheap and viral

By:

Chopra, Aashish

Material type: Text

TextPublication details: Hachette Book Publishing India Pvt. Ltd. Gurugram 2019Description: xxi, 201 pISBN:

9789351952756

Subject(s):

Success in business

DDC classification:

650.1 CHO

Summary: Viral marketing should not be a happy accident! Aashish Chopra’s first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success – all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success. (https://www.hachetteindia.com/Home/bookdetails/Info/9789351952756/fast_-cheap-and-viral)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Non-fiction	650.1 CHO (Browse shelf(Opens below))	1	Available		005139

Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)

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Previous	650.09 CLA Alibaba: the house that Jack Ma built	650.09 SET Making of the greatest Bill Gates	650.1 ALL Do the hard things first:	650.1 CHO Fast cheap and viral	650.1 GOD Poke the box:	650.1 HOL The obstacle is the way:	650.13 LOW How to talk to anyone	Next

Viral marketing should not be a happy accident! Aashish Chopra’s first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success – all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success.
(https://www.hachetteindia.com/Home/bookdetails/Info/9789351952756/fast_-cheap-and-viral)

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