Inbound marketing: attract, engage, and delight customers online
Material type:
TextPublication details: New Jersey John Wiley & Sons, Inc. 2014 Edition: 2ndDescription: xx, 198 pISBN: 9781118896655Subject(s): Social media--Economic aspects | Customer relations | Internet marketing | Social mediaDDC classification: 658.872 Summary: Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.
With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.
Gain the insight that can increase marketing value with topics like:
Inbound marketing – strategy, reputation, and tracking progress
Visibility – getting found, and why content matters
Converting customers – turning prospects into leads and leads into customers
Better decisions – picking people, agencies, and campaigns
The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
(https://www.wiley.com/en-in/Inbound+Marketing%2C+Revised+and+Updated%3A+Attract%2C+Engage%2C+and+Delight+Customers+Online-p-9781118896709)
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Indian Institute of Management LRC General Stacks | Marketing | 658.872 HAL (Browse shelf(Opens below)) | 1 | Available | 005228 |
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| 658.872 GIN Complete B2B online marketing | 658.872 GON Social media analytics strategy: | 658.872 GUP Digital marketing | 658.872 HAL Inbound marketing: attract, engage, and delight customers online | 658.872 KAG Digital marketing: strategy and tactics | 658.872 KAN One million followers: how I built a massive social following in 30 days | 658.872 KEL Introduction to social media marketing: |
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.
With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.
Gain the insight that can increase marketing value with topics like:
Inbound marketing – strategy, reputation, and tracking progress
Visibility – getting found, and why content matters
Converting customers – turning prospects into leads and leads into customers
Better decisions – picking people, agencies, and campaigns
The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
(https://www.wiley.com/en-in/Inbound+Marketing%2C+Revised+and+Updated%3A+Attract%2C+Engage%2C+and+Delight+Customers+Online-p-9781118896709)
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