Influencers and creators: business, culture and practice
Material type:
TextPublication details: London SAGE 2023 Description: xii, 371 pISBN: 9781529768640Subject(s): Influence (Psychology) | Social media | Internet marketingDDC classification: 658.872 Summary: Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:
-the influencer phenomenon as a form of persuasion
-as a structural change in media
-as a culture shift
-as a challenge to equality
-regulations impacting the phenomenon
-ethical implications
With useful features, readers will gain a 360-degree view of one of the world's most important new media phenomena.
(https://us.sagepub.com/hi/nam/influencers-and-creators/book277197)
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
|
Indian Institute of Management LRC General Stacks | Marketing | 658.872 KOZ (Browse shelf(Opens below)) | 1 | Available | 005293 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.872 KAG Digital marketing: strategy and tactics | 658.872 KAN One million followers: how I built a massive social following in 30 days | 658.872 KEL Introduction to social media marketing: | 658.872 KOZ Influencers and creators: business, culture and practice | 658.872 KUM Intelligent marketing: employing new-age technologies | 658.872 KUM Marketing in the digital age | 658.872 KVE Virtual sales handbook: |
Table of contents:
Influencers And Creators
A Macrosocial Perspective
Business And Social Media Marketing Concepts
Influencer And Creator Ecosystem
Principles Of Influence
Diversity, Equity, And Inclusion
Cultural Effects
Ethics And Regulation
The Business Of Influence
Partnering With Influencers And Creators
Running Campaigns
Measuring And Assessing Campaigns
Trajectories, Technologies, And Transformations
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:
-the influencer phenomenon as a form of persuasion
-as a structural change in media
-as a culture shift
-as a challenge to equality
-regulations impacting the phenomenon
-ethical implications
With useful features, readers will gain a 360-degree view of one of the world's most important new media phenomena.
(https://us.sagepub.com/hi/nam/influencers-and-creators/book277197)
There are no comments on this title.