Digital entrepreneurship
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781138583696
- 658.421 ALL
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Indian Institute of Management LRC General Stacks | Public Policy & General Management | 658.421 ALL (Browse shelf(Opens below)) | 1 | Available | 005664 |
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658.4092 SLU Leadership for risk management: navigating the haze with modern techniques | 658.4092082 ALL The accidental entrepreneur | 658.42 HAR Harvard business review on corporate governance | 658.421 ALL Digital entrepreneurship | 658.421 BAG MBA at 16: a teenager's guide to the world of business | 658.421 BER Complexity in entrepreneurship, innovation and technology research: applications of emergent and neglected methods | 658.421 BHA Entrepreneurship today: |
Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures.
With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.
Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/
(https://www.routledge.com/Digital-Entrepreneurship/Allen/p/book/9781138583696)
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