Sensory marketing: an introduction
Material type:
TextPublication details: London Sage Publications Ltd. 2020 Description: vii, 230 pISBN: 9781526423252Subject(s): Marketing | Senses and sensation | Consumer behavior | Consumers--PsychologyDDC classification: 658.8 Summary: Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.
• Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
• The author is one of the most published professors in the field, sharing exclusive expertise and experience.
• The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
(https://us.sagepub.com/en-us/nam/sensory-marketing/book257574)
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Indian Institute of Management LRC General Stacks | Marketing | 658.8 HUL (Browse shelf(Opens below)) | 1 | Available | 006044 |
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| 658.8 GUP Marketing management: Indian cases | 658.8 GUP Marketing management: Indian cases | 658.8 HIS Entrepreneurial marketing: | 658.8 HUL Sensory marketing: an introduction | 658.8 IND In good conscience: | 658.8 KAS Rural marketing | 658.8 KEN Macro-social marketing insights: |
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.
• Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
• The author is one of the most published professors in the field, sharing exclusive expertise and experience.
• The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
(https://us.sagepub.com/en-us/nam/sensory-marketing/book257574)
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