Data Science for marketing analytics: a practical guide to forming a killer marketing strategy through data analysis with Python

By:

Baig, Mirza Rahim

Contributor(s):

Material type: Text

TextPublication details: Packt Publishing Birmingham 2021Edition: 2ndDescription: xxiii, 589 pISBN:

9781800560475

Subject(s):

DDC classification:

658.830285 BAI

Summary: Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making. (https://www.packtpub.com/product/data-science-for-marketing-analytics-second-edition/9781800560475)_

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.830285 BAI (Browse shelf(Opens below))	1	Available		005736

Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)

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Previous	658.83 TUL Marketing research: measurement and method	658.83 VEN Marketing analytics: essential tools for data-driven decisions	658.83 VER Creating value with data analytics in marketing:	658.830285 BAI Data Science for marketing analytics: a practical guide to forming a killer marketing strategy through data analysis with Python	658.830954 SIN India reloaded: inside India's resurgent consumer market online	658.834 GRA Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping	658.834 GUN Market research with panels:	Next

Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making.

(https://www.packtpub.com/product/data-science-for-marketing-analytics-second-edition/9781800560475)_

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