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Global advertising
Material type:
TextPublication details: New York Murphy and Moore Publishing 2022 Description: viii, 233 pISBN: 9781639872589Subject(s): Advertising | Industrial publicity | Communication in marketing | Sales promotionDDC classification: 659.1 Summary: Over time. Effective brand management enables the price of products to rise and builds a loyal.
(https://www.murphy-moorepublishing.com/book/142)
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Indian Institute of Management LRC General Stacks | Marketing | 659.1 PET (Browse shelf(Opens below)) | 1 | Available | 005890 |
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| 659.1 LOD The advertising and promotion challenge: vaguely right or precisely wrong? | 659.1 OGU Advertising and integrated brand promotion | 659.1 PAN Pandeymonium: Piyush Pandey on advertising | 659.1 PET Global advertising | 659.1 SHA Advertising and integrated marketing communications | 659.1 YOK Paid attention: | 659.1019 FEN The psychology of advertising |
Over time. Effective brand management enables the price of products to rise and builds a loyal.
(https://www.murphy-moorepublishing.com/book/142)
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