Misbehaving: the making of behavioral economics
Material type:
TextPublication details: London Penguin Books Ltd. 2016 Description: xiv, 415 pISBN: 9780241951224Subject(s): Economics--Psychological aspectsDDC classification: 330.019 Summary: The renowned behavioural economist exposes the irrational tendencies in our thinking and illuminates the way to make clear, logical decisions
Why are we more likely to forgo the opportunity to sell a £100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? As the most vivacious and vociferous founding member of behavioural economics, Thaler presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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Indian Institute of Management LRC General Stacks | Public Policy & General Management | 330.019 THA (Browse shelf(Opens below)) | 1 | Checked out | 07/31/2024 | 001022 |
The renowned behavioural economist exposes the irrational tendencies in our thinking and illuminates the way to make clear, logical decisions
Why are we more likely to forgo the opportunity to sell a £100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? As the most vivacious and vociferous founding member of behavioural economics, Thaler presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives.
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