The customer driven company: moving from talk to action
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780712689281
- 658.812 WHI
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Indian Institute of Management LRC | Marketing | 658.812 WHI (Browse shelf(Opens below)) | 1 | Available | G00011 |
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658.812 SPI The business of belonging: how to make community your competitive advantage | 658.812 SPO Digital analytics for marketing | 658.812 TEI Unlocking the customer value chain: how decoupling drives consumer disruption | 658.812 WHI The customer driven company: moving from talk to action | 658.816 RAO Handbook of pricing research in marketing | 658.820954 BHA The curious marketer: expeditions in branding and consumer behaviour | 658.827 AAK Building strong brands |
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