Behind a billion screens: what television tells us about modern India
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9789351364603
- 384.55 MEH
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Indian Institute of Management LRC General Stacks | Public Policy & General Management | 384.55 MEH (Browse shelf(Opens below)) | 1 | Available | G00181 |
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382.1042 POR Competitive advantage of nations: with a new introduction | 382.30954 BAT India’s trade policy in the 21st century | 384.3 OVE Introduction to digital economics: | 384.55 MEH Behind a billion screens: what television tells us about modern India | 387.710951 ZHA China's trade policy on international air transport: policy goals, driving forces and impact | 400 DIA Objetivo DeLe A1 | 400 DIA Objetivo DeLe A2 |
What is happening to India's television industry? How is it adapting to the rapid changes in the country? And what does India's television programming tell us about the state of the nation?
Television touches almost everyone. It is rapidly expanding and becoming socially ever-more powerful, but is simultaneously facing a crisis of credibility. In Behind a Billion Screens, Nalin Mehta looks closely at how television works in India, how TV channels make their money - or not - and what this means for the cacophony that appears on our screens. Given that television is a strategically vital social gateway for power, he also probes the ownership of television networks - politicians, corporations, real-estate tycoons - and tells us why this matters.
Based on extensive research and wide-ranging conversations with industry leaders, channel heads, policy makers and politicians, this is a comprehensive report on the state of the Indian television industry, how it is shapeshifting in response to the ferment of mobiles and social media and its vital role in the wider Indian story. Everybody watches television, everybody has an opinion on it and everybody claims to have solutions, but Mehta brings new research and understanding to illuminate a topic that often raises a lot of heat and smoke but little light.
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