Results of search for 'ccl=su:"Marketing"' › Learning Resource Centre (LRC) catalog

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	181.	Consumer behavior: a digital native by Jain, Varsha Schultz, Duane Sheth, Jagdish N Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 JAI. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	182.	Marketing issues in SME's: cases from India by Pandey, Neeraj Singh, Gaganpreet Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 PAN. Lists: Fiction, Marketing. Place hold Add to cart (remove)
	183.	Marketing of high-technology products and innovations by Mohr, Jakki J Sengupta, Sanjit Slater, Stanley Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2015 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 620.0068 MOH. Lists: Marketing, Non Fiction. Place hold Add to cart (remove)
	184.	Retail marketing management by Gilbert, David Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2006 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 GIL. Lists: Marketing, Non Fiction. Place hold Add to cart (remove)
	185.	Retailing: an introduction by Cox, Roger Brittain, Paul Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2007 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 COX. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	186.	Strategic marketing for nonprofit organizations by Andearsen, Alan R Kotler, Philip Sharma, Dheeraj Edition: 7th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 AND. Lists: Marketing. Place hold Add to cart (remove)
	187.	Product leadership: how top product managers launch awesome products and build successful teams by Banfield, Richard Eriksson, Martin Material type: Text; Format: print ; Literary form: Not fiction Publication details: Sebastopol O'Reilly Media 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 BAN. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	188.	Entrepreneurial marketing: a practical managerial approach by Hisrich, Robert D Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HIS. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	189.	Business unusual: values, uncertainty and the psychology of brand resilience by Nahai, Nathalie Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142019 NAH. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	190.	Influencer marketing strategy: how to create successful influencer marketing by Glenister, Gordon Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	191.	Inspiring green consumer choices: leverage neuroscience to reshape marketplace behaviour by Smith, Michael E Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	192.	Market research in practice: an introduction to gaining greater market insight by Hague, Paul Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 HAG. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	193.	Marketing strategy: overcome pitfalls and create effective marketing by Tiffany, Jenna Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TIF. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	194.	Paid attention: innovative advertising for a digital world by Yakob, Faris Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 YOK. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	195.	Power of customer experience: how to use customer-centricity to drive sales and profitability by Newman, Martin Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 NEW. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	196.	Video marketing: create engaging video campaigns to drive brand growth and sales by Mowat, Jon Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 MOW. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	197.	BW Marketing whitebook 2021-22 by Business World Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi BW Books 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.0954 BW. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	198.	Brand Wars: combat strategies for Indian brands by Gupte, Rajiv Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 GUP. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	199.	Branded mind: what neuroscience really tells us about the puzzle of the brain and the brand by Plessis, Erik DU Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2011 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 PLE. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	200.	Traction: how any startup can achieve explosive customer growth by Weinberg, Gabriel Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.11 WEI. Lists: HR & OB, Public Policy & General Management. Place hold Add to cart (remove)

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Your search returned 342 results.