Retail marketing management

By:

Gilbert, David

Material type: Text

TextPublication details: Pearson India Education Services Pvt. Ltd. Noida 2006Edition: 2ndDescription: xiii, 457 pISBN:

9788177588255

Subject(s):

DDC classification:

658.87 GIL

Summary: Retail Marketing Management will be invaluable for students of retail marketing and retail marketing management at undergraduate level, as well as those studying retailing, retail studies and retail management at undergraduate level. HND students of Retail Marketing will also find the text useful. This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach.

List(s) this item appears in: Marketing | Non Fiction

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.87 GIL (Browse shelf(Opens below))	1	Available		003561

Table of Content
An Introduction to retailing as an activity
An introduction to retail marketing
Consumer behaviour and retail operations
The management of service and quality in retailing
The retail marketing mix and product
Merchandise Management
Retail pricing
Retail promotion
Retail logistics and distribution
Methods and approaches to retail marketing planning
Retail location strategies and decisions
The management of a retail brand
The applications of It to retail marketing
Consumerism and ethics in retailing
International retailing
The future of retailing

Retail Marketing Management will be invaluable for students of retail marketing and retail marketing management at undergraduate level, as well as those studying retailing, retail studies and retail management at undergraduate level. HND students of Retail Marketing will also find the text useful.

This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach.

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