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21.
Rural marketing by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KAS.
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22.
Sales and distribution management: decisions, strategies, and cases by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8​1 STI.

23.
Social media marketing: strategies for engaging in Facebook, Twitter and other social media by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 EVA.

24.
Fundamentals of international business by
Edition: 4th
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.88 VAR.

25.
Selling and sales management by
Edition: 10th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 JOB.
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26.
Advertising management by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 BAT.

27.
Business market management (B2B): understanding, creating and delivering value by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 AND.
Lists:

28.
Fundamentals of digital marketing by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BHA.
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29.
Integrated advertising, promotion, and marketing communications by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 CLO.

30.
A framework for marketing management by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.
Lists:

31.
Sales and distribution management: decisions, strategies, and cases by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8​1 STI.

32.
Facebook marketing: leveraging facebook features for your marketing campaigns by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CAR.

33.
Consumer behavior: a digital native by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 JAI.

34.
Marketing issues in SME's: cases from India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2013
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 PAN.
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35.
Marketing of high-technology products and innovations by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2015
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 620.0068 MOH.

36.
Retail marketing management by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2006
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 GIL.

37.
Retailing: an introduction by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2007
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 COX.

38.
International business: concept, environment and strategy by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.88 SHA.

39.
Strategic marketing for nonprofit organizations by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 AND.
Lists:

40.
Marketing data science: modeling techniques in predictive analytics with R and Python by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800285 MIL.

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