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	21.	Consumer behavior: a managerial perspective by Sharma, Dheeraj Sheth, Jagdish N Mittal, Banwari Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2015 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SHA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	22.	The curious marketer: expeditions in branding and consumer behaviour by Bhat, Harish Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.820954 BHA. Lists: Fiction, Marketing. Place hold Add to cart (remove)
	23.	Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping by Graves, Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GRA. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	24.	Marketing to mindstates: the practical guide to applying behavior design to research and marketing by Leach, Will Material type: Text; Format: print ; Literary form: Not fiction Publication details: United States Lioncrest Publishing 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LEA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	25.	The brain sell: when science meets shopping; how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop by Lewis, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LEW. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	26.	Consumer expectations: micro foundations and macro impact by Curtin, Richard Thomas Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Cambridge University Press 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 CUR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	27.	No cover image available The attention economy and how media works: simple truths for marketers by Nelson-Field, Karen Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 NEL. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	28.	Neuro design: neuromarketing insights to boost engagement and profitability by Bridger, Darren Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 BRI. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	29.	Consumer culture theory by Arnould, Eric J Thompson, Craig J Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 306.3 ARN. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	30.	Introduction to neuromarketing and consumer neuroscience by Ramsoy, Thomas Z Material type: Text; Format: print ; Literary form: Not fiction Publication details: Denmark Neurons Inc. 2015 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 RAM. Lists: Fiction, Marketing. Place hold Add to cart (remove)
	31.	Consumer behavior: a digital native by Jain, Varsha Schultz, Duane Sheth, Jagdish N Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 JAI. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	32.	Business unusual: values, uncertainty and the psychology of brand resilience by Nahai, Nathalie Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142019 NAH. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	33.	Inspiring green consumer choices: leverage neuroscience to reshape marketplace behaviour by Smith, Michael E Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	34.	How people buy online: the psychology behind consumer behaviour by Gupta, Seema Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 GUP. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	35.	Consumer culture theory in Asia: history and contemporary issues by Minowa, Yuko Belk, Russell Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342095 MIN. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	36.	Omni-personal luxury: how to transform your luxury business for the digital age by Schmitt, Rebecca Bensoussan, Albert Rossi, Arnaud Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SCH. Lists: Non Fiction. Place hold Add to cart (remove)
	37.	Artificial intelligence for marketing management by Thaichon, Park Quach, Sara Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80028563 THA. Lists: Public Policy & General Management. Place hold Add to cart (remove)

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