Results of search for 'ccl=su:"Marketing"' › Learning Resource Centre (LRC) catalog

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	201.	CEO factory: management lessons from Hindustan Unilever by Sitapati, Sudhir Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Juggernaut Books 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 SIT. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	202.	A practitioner's guide to account-based marketing: accelerating growth in strategic accounts by Burgess, Bev Munn, Dave Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BUR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	203.	Marketing research methods: quantitative and qualitative approaches by Esteban-Bravo, Mercedes Vidal-Sanz, Jose M Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Cambridge University Press 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80072 EST. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	204.	B2B marketing: a guidebook for the classroom to the boardroom by Seebacher, Uwe G Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2021 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Fiction, Marketing. Place hold Add to cart (remove)
	205.	An insider's guide to place branding: shaping the identity and reputation of cities, regions and countries by Kaefer, Florian Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 910.688 KAE. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	206.	Never say sell: how the world's best expert consulting and professional services firms expand client relationships by McMakin, Tom Parks, Jacob Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.46 MCM. Lists: Marketing. Place hold Add to cart (remove)
	207.	Ultimate LinkedIn sales guide: how to use digital and social selling to turn LinkedIn into a lead, sales and revenue generating machine by Disney, Daniel Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 DIS. Lists: Marketing. Place hold Add to cart (remove)
	208.	Virtual sales handbook: a hands-on approach to engaging customers by Kvedare, Mante Milner Nymand, Christian Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KVE. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	209.	Doing business in emerging markets by Cavusgil, S. Tamer Ghauri, Pervez N Liu, Leigh Anne Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 382.6 CAV. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	210.	Marketing: an introduction by Masterson, Rosalind Philips, Nicholas Pickton, David Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAS. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	211.	Digitalization in the luxury fashion industry: strategic branding for millennial consumers by Cabigiosu, Anna Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 687.0688 CAB. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	212.	The consulting Bible: everything you need to know to create and expand a seven-figure consulting practice by Weiss, Alan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 001 WEI. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	213.	Social big data analytics: practices, techniques, and applications by Abu-Salih, Bilal Wongthongtham, Pornpit Chan, Kit Yan Rudra, Amit Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.7 ABU. Lists: Finance & Accounting, IT & Decision Sciences. Place hold Add to cart (remove)
	214.	Relationship marketing in the digital age by Palmatier, Robert W Steinhoff, Lena Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PAL. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	215.	Sustainable branding: ethical, social, and environmental cases and perspectives by Foroudi, Pantea Palazzo, Maria Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 FOR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	216.	Brand management: an introduction through storytelling by Mogaji, Emmanuel Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOG. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	217.	Brand storytelling in the digital age: theories, practice and application by Moin, S. M. A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOI. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	218.	Answers for ethical marketers: a guide to good practice in business communication by Breakenridge, Deirdre K Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 174.4 BRE. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	219.	Brand elevation: lessons in ueber-branding by Schaefer, Wolfgang Kuehlwein, J. P Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SCH. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	220.	Digital sport marketing: concepts, cases and conversations by Seymour, Alan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 796.0688 SEY. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)

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Your search returned 344 results.