Results of search for 'ccl=su:"Marketing"' › Learning Resource Centre (LRC) catalog

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	261.	The rise of positive luxury: transformative research agenda for well-being, social impact, and sustainable growth by Batat, Wided Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 BAT. Lists: Non Fiction. Place hold Add to cart (remove)
	262.	Agile marketing strategies: new approaches to engaging consumer behavior by Rajagopal Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800973 RAJ. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	263.	B2b ecommerce: basics, business models and best practices in business to business online trade by Heinemann, Gerrit Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 HEI. Lists: Non Fiction. Place hold Add to cart (remove)
	264.	Brands and consumers: a research overview by Singh, Jaywant Crisafulli, Benedetta Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SIN. Lists: Operation & quantitative Techniques. Place hold Add to cart (remove)
	265.	Marketing analytics: a practical guide to improving consumer insights using data techniques by Grigsby, Mike Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRI. Lists: Non Fiction. Place hold Add to cart (remove)
	266.	Neuro-advertising: brain-friendly advertising for more success in your market by Schwarz, Elke Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SCH. Lists: Fiction. Place hold Add to cart (remove)
	267.	Social media marketing for business: scaling an integrated social media strategy across your organization by Jenkins, Andrew Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 JEN. Lists: HR & OB. Place hold Add to cart (remove)
	268.	The dynamics of influencer marketing: a multidisciplinary approach by Alvarez Monzoncillo, Jose Maria Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ALV. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	269.	Statistics for marketing and consumer research by Mazzocchi, Mario Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2008 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 MAZ. Lists: HR & OB. Place hold Add to cart (remove)
	270.	Made in future: a story of marketing, media, and content for our times by Kumar, Prashant Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.001 KUM. Place hold Add to cart (remove)
	271.	Strategic marketing for health care organizations: building a customer-driven health system by Kotler, Philip Stevens, Robert J Shalowitz, Joel Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken John Wiley & Sons 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 362.10688 KOT. Place hold Add to cart (remove)
	272.	Blue ocean shift: beyond competing: proven steps to inspire confidence and seize new growth by Kim, Chan W Mauborgne, Renee Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Pan Books 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KIM. Place hold Add to cart (remove)
	273.	People powered: how communities can supercharge your business, brand, and teams by Bacon, Jono Diamandis, Peter H. [Foreword] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Nashvile HarperCollins Leadership 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8343 BAC. Place hold Add to cart (remove)
	274.	Everybody writes: your go-to guide to creating ridiculously good content by Handley, Ann Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAN. Place hold Add to cart (remove)
	275.	The new rules of marketing and PR: how to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly by Scott, David Meerman Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SCO. Place hold Add to cart (remove)
	276.	All marketers are liars: the underground classic that explains how marketing really works-and why authenticity is the best marketing of all by Godin, Seth Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Penguin Group 2012 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD. Place hold Add to cart (remove)
	277.	Content - the atomic particle of marketing: the definitive guide to content marketing strategy by Lieb, Rebecca Szymanski, Jaimy Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2017 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)
	278.	Conversational marketing: how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too) by Cancel, David Gerhardt, Dave Devaney, Erik [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381 CAN. Place hold Add to cart (remove)
	279.	Experiential marketing: integrated theory & strategic application by Leahy, Rose Fenton, Pio Barry, Holly Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 LEA. Place hold Add to cart (remove)
	280.	Hacking growth: how today's fastest-growing companies drive breakout success by Ellis, Sean Brown, Morgan Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Virgin Books 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 ELL. Place hold Add to cart (remove)

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Your search returned 344 results.