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281.
Inbound marketing: attract, engage, and delight customers online by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAL.

282.
Industrial marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London SAGE 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 FOT.

283.
Influencers and creators: business, culture and practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London SAGE 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KOZ.

284.
One million followers: how I built a massive social following in 30 days by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Suite BenBella Books, Inc. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KAN.

285.
Sustainable marketing: a holistic approach by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage 2021
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

286.
Talk triggers: the complete guide to creating customers with word of mouth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Portfolio / Penguin 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.133 BAE.

287.
Web analytics 2.0: the art of online accountability & science of customer centricity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken Wiley Publishing, Inc. 2010
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 025.04 KAU.

288.
The 1-page marketing plan: get new customers, make more money, and stand out from the crowd by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Miami Successwise 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 DIB.

289.
Essentials of marketing: theory and practice for a marketing career by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 BRO.

290.
Advanced theory and practice in sport marketing by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 796.06 SCH.

291.
Hospitality marketing: principles and practice by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.4791 GUR.

292.
Marketing management: past, present and future by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Springer 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 CZI.

293.
Success in social marketing: 100 case studies from around the globe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Routledge, Taylor & Francis Group, 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LEE.

294.
Media management and artificial intelligence: understanding media business models in the digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxan Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 CON.

295.
Digital leapfrogs: how technology is reshaping consumer markets in india by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana HarperCollins Publishers 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 MAH.

296.
Social media storms: empowering leadership beyond crisis management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxan Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.231 RYD.

297.
Content strategy: a how-to guid by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 GET.

298.
Marketing analytics: essential tools for data-driven decisions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London University of Virginia Press 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 VEN.

299.
Handbook of pricing research in marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham Edward Elgar Publishing Limited 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.816 RAO.

300.
Marketing metrics: first step towards marketing analytics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai KBI Publishers 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8340285 DUG.

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