Results of search for 'ccl=su:"Marketing"' › Learning Resource Centre (LRC) catalog

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	41.	Marketing as strategy: understanding the CEO's agenda for driving growth and innovation by Kumar, Nirmalya Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harvard Harvard Business School Press 2001 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KUM. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	42.	Marketing management by Kotler, Philip Keller, Kevin Lane Jha, Mithileshwar Edition: 14th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2015 Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (1). Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	43.	Business-to-business marketing: relationship, networks and strategies by Ellis, Nick Sarkar, Soumya Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2018 Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.804 ELL, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	44.	Integrated Marketing communications by Dutta, Kirti Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 DUT. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	45.	Handbook of research on consumerism and buying behavior in developing nations by Gbadamosi, Ayantunji Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hershey, USA IGI Global 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342091724 GBA. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	46.	Customer relationship management: concept, strategy, and tools by Kumar, V Reinartz, Werner J Publication details: Germany Springer 2006 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	47.	Crossing the Chasm: marketing and selling disruptive products to mainstream customers by Moore, Geoffrey A Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Harper Business Press 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MOO. Lists: HR & OB, Operation & quantitative Techniques. Place hold Add to cart (remove)
	48.	Principles of pricing: an analytical approach by Vohra, Rakesh V Krishnamurthi, Lakshman Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Cambridge University Press 2012 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.816 VOH. Not available: Indian Institute of Management LRC: Checked out (1). Lists: Finance & Accounting, Operation & quantitative Techniques. Place hold Add to cart (remove)
	49.	E-commerce: business, technology, society by Laudon, Kenneth C Edition: 13th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (4)Call number: 658.872 LAU, ... Lists: IT & Decision Sciences, Public Policy & General Management. Place hold Add to cart (remove)
	50.	The long tail: how endless choice is creating unlimited demand by Anderson, Chris Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Random House Business Books 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 AND. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	51.	Purple cow: transform your business by being remarkable by Godin, Seth Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2002 Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 GOD, ... Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	52.	The personal MBA: a world-class business education in a single volume by Kaufman, Josh Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650 KAU. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	53.	This is marketing by Godin, Seth Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD. Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	54.	Buy ology: truth and lies about why we buy by Lindstrom, Martin Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Crown Business 2010 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LIN. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	55.	Contagious: how to build word of mouth in the digital age by Berger, Jonah Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER. Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	56.	All marketers tell stories: the underground classic that explains how marketing really works--and why authenticity is the best marketing of all by Godin, Seth Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2012 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	57.	Essentials of services marketing by Wirtz, Jochen Lovelock, Christopher Chatterjee, Jayanta Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	58.	Mass customization: challenges and solutions by Blecker, Thorsten Friedrich, Gerhard Material type: Text; Format: print ; Literary form: Not fiction Publication details: Germany Springer 2006 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.514 BLE. Lists: Operation & quantitative Techniques, Public Policy & General Management. Place hold Add to cart (remove)
	59.	Principles of supply chain management: a balanced approach by Wisner, Joel D Tan, Keah-Choon Leong, G. Keong Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.7 WIS. Lists: Operation & quantitative Techniques, Public Policy & General Management. Place hold Add to cart (remove)
	60.	The triumph of emptiness: consumption, higher education, and work organization by Alvesson, Mats Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford Oxford University Press 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.35 ALV. Lists: HR & OB, Non Fiction. Place hold Add to cart (remove)

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Your search returned 342 results.