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61.
Marketing research: an introductory approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 KID.

62.
Marketing models by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI Learning Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 LIL, ...

63.
Storm the norm: untold stories of 20 brands that did it best by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Rupa Publications India Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOT.

64.
Brand management: the Indian context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8270954 MOO, ...

65.
Social media marketing by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 TUT.

66.
BW Marketing whitebook 2021-22 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi BW Books 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.0954 BW.

67.
Brand Wars: combat strategies for Indian brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 GUP.

68.
CEO factory: management lessons from Hindustan Unilever by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Juggernaut Books 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 SIT.

69.
How people buy online: the psychology behind consumer behaviour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 GUP.

70.
Marketing in the digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KUM.

71.
Expert secrets: the underground playbook for converting your online visitors into lifelong customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Hay House Publishers India Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BRU.

72.
Marketing analytics based on first principles by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Bloomsbury Publishing Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 PAL, ...

73.
Traffic secrets: the underground playbook for filling your websites and funnels with your dream customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Hay House Publishers India Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BRU.
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74.
Digital marketing For dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI.

75.
Marketing analytics for strategy decision making by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2021
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 MAI, ...
Lists:

76.
Everybody writes: your go-to guide to creating ridiculously good content by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAN.

77.
The new rules of marketing and PR: how to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SCO.

78.
Marketing theory: evolution and evaluation of schools of marketing thought by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8001 SHE.

79.
Digital marketing: strategy and tactics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KAG.

80.
Case studies on management strategies, human resource and marketing dimension by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Bloomsbury Publishing India Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 MIS.

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