Results of search for 'ccl=su:"Marketing"' › Learning Resource Centre (LRC) catalog

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	61.	Thought leadership: prompting businesses to think and learn by Young, Laurie Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4092 YOU. Lists: HR & OB, Public Policy & General Management. Place hold Add to cart (remove)
	62.	Tata: the evolution of a corporate brand by Witzel, Morgen Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon Penguin Random House India Pvt. Ltd. 2010 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.2 WIT. Lists: Non Fiction, Public Policy & General Management. Place hold Add to cart (remove)
	63.	Titan: inside India's most successful consumer brand by Kamath, Vijay Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurugram Hachette Books 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8270954 KAM. Lists: Non Fiction, Public Policy & General Management. Place hold Add to cart (remove)
	64.	Marketing- and logistics-led organizations: creating and operating customer-focused supply networks by Mason, Robert Evans, Barry Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 MAS. Lists: Non Fiction, Operation & quantitative Techniques. Place hold Add to cart (remove)
	65.	Re-platforming the airline business: to meet travelers' total mobility needs by Taneja, Nawal K Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 387.7068 TAN. Lists: Operation & quantitative Techniques. Place hold Add to cart (remove)
	66.	Supply chain strategy and financial metrics: the supply chain triangle of service, cost and cash by Desmet, Bram Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.7 DES. Lists: Non Fiction, Operation & quantitative Techniques. Place hold Add to cart (remove)
	67.	Handbook of marketing scales: multi-item measures for marketing and consumer behavior research by Bearden, William O Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publications, Inc. 2011 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEA. Lists: Operation & quantitative Techniques. Place hold Add to cart (remove)
	68.	Qualitative consumer and marketing research by Belk, Russell W Fischer, Eileen Kozinets, Robert V Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BELL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	69.	Handbook of qualitative research methods in marketing by Belk, Russell W Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2008 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	70.	Marketing research: measurement and method by Tull, Donald S Hawkins, Del I Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TUL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	71.	The 22 immutable laws of marketing by Ries, Al Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Profile Books Ltd. 1994 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RIE. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	72.	Permission marketing: the marketing classic for the internet age by Godin, Seth Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Pocket Books 2007 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD. Lists: Fiction, Marketing. Place hold Add to cart (remove)
	73.	Handbook of marketing scales: multi-item measures for marketing and consumer behavior research by Bearden, William O Netemeyer, Richard G Haws, Kelly L Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publications, Inc. 2011 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	74.	Handbook of relationship marketing by Sheth, Jagdish N Parvatiyar, Atul Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2002 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	75.	Marketer's toolkit: the 10 strategies you need to succeed by Harvard Business Review Press Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bostan Harvard Business Review Press 2006 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 HAR. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	76.	UnBranding: 100 branding lessons for the age of disruption by Stratten, Scott Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 STR. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	77.	Marketing made simple: a step-by-step storybrand guide for any business by Miller, Donald Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi HarperCollins Publishers 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MIL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	78.	Quantum marketing: mastering the new marketing mindset for tomorrow's consumers by Rajamannar, Raja Material type: Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RAJ. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	79.	Secrets of closing the sale by Zigler, Zig Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai Embassy Books 2003 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 ZIG. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	80.	Creating signature stories: strategic messaging that persuades, energizes and inspires by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon Penguin Portfolio 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.35 AAK. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)

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Your search returned 342 results.