The 22 immutable laws of marketing
Material type:
TextPublication details: London Profile Books Ltd. 1994 Description: xii, 143 pISBN: 9781861976109Subject(s): Marketing | Negotiation in businessDDC classification: 658.8 Summary: A classic and bestselling book that provides the definitive rules that govern the world of marketing.
Al Ries and Jack Trout, two of the world's most successful marketing strategists, present 22 tools and innovative techniques for marketing in today's competitive and global marketplace. They examine marketing campaigns that have succeeded and others that have failed; why good ideas did not live up to expectations; and how some companies went against convention to succeed in their markets.
The real-life examples, commonsense suggestions and killer instincts contained in this book are nothing less than rules by which companies will flourish or fail.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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Indian Institute of Management LRC General Stacks | Marketing | 658.8 RIE (Browse shelf(Opens below)) | 1 | Available | 001582 |
A classic and bestselling book that provides the definitive rules that govern the world of marketing.
Al Ries and Jack Trout, two of the world's most successful marketing strategists, present 22 tools and innovative techniques for marketing in today's competitive and global marketplace. They examine marketing campaigns that have succeeded and others that have failed; why good ideas did not live up to expectations; and how some companies went against convention to succeed in their markets.
The real-life examples, commonsense suggestions and killer instincts contained in this book are nothing less than rules by which companies will flourish or fail.
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