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	1.	The end of marketing: humanizing your brand in the age of social media by Gil, Carlos Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GIL. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	2.	Everybody writes: your go-to guide to creating ridiculously good content by Handley, Ann Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAN. Place hold Add to cart (remove)
	3.	The new rules of marketing and PR: how to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly by Scott, David Meerman Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SCO. Place hold Add to cart (remove)
	4.	Content - the atomic particle of marketing: the definitive guide to content marketing strategy by Lieb, Rebecca Szymanski, Jaimy Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2017 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)
	5.	Inbound marketing: attract, engage, and delight customers online by Halligan, Brian Shah, Dharmesh Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAL. Place hold Add to cart (remove)
	6.	Influencers and creators: business, culture and practice by Kozinets, Robert V Gretzel, Ulrike Gambetti, Rossella Material type: Text; Format: print ; Literary form: Not fiction Publication details: London SAGE 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KOZ. Place hold Add to cart (remove)
	7.	One million followers: how I built a massive social following in 30 days by Kane, Brendan Material type: Text; Format: print ; Literary form: Not fiction Publication details: Suite BenBella Books, Inc. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KAN. Place hold Add to cart (remove)
	8.	Web analytics 2.0: the art of online accountability & science of customer centricity by Kaushik, Avinash Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken Wiley Publishing, Inc. 2010 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 025.04 KAU. Place hold Add to cart (remove)
	9.	Media management and artificial intelligence: understanding media business models in the digital age by Connock, Alex Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxan Routledge 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 CON. Place hold Add to cart (remove)
	10.	Social media storms: empowering leadership beyond crisis management by Ryden, Pernille Hossain, Muhammad Ismail Kottika, Efthymia Skare, Vatroslav Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxan Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.231 RYD. Place hold Add to cart (remove)
	11.	Digital operating model: the future of business by Sinha, Rajesh Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Wiley 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SIN. Place hold Add to cart (remove)
	12.	Digital analytics for marketing by Sponder, Marshall Khan, Gohar F Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SPO. Place hold Add to cart (remove)
	13.	E-Commerce 2021: business, technology, society by Laudon, Kenneth C Traver, Carol Guercio Edition: 17th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 LAU. Place hold Add to cart (remove)
	14.	Understanding digital marketing: a complete guide to engaging customers and implementing successful digital campaigns by Ryan, Damian Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 RYA. Place hold Add to cart (remove)

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