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1.
All marketers are liars: the underground classic that explains how marketing really works-and why authenticity is the best marketing of all by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Penguin Group 2012
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.

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2.
Conversational marketing: how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381 CAN.

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3.
The ultimate sales accelerator: one surprisingly powerful strategy to create epic sales in business and in life by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana Penguin Random House India 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 AGA.

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4.
Revenue operations: a new way to align sales and marketing, monetize data, and ignite growth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 336.02 DIO.

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