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1.
Digitalization in the luxury fashion industry: strategic branding for millennial consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 687.0688 CAB.
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Omni-personal luxury: how to transform your luxury business for the digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SCH.
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The rise of positive luxury: transformative research agenda for well-being, social impact, and sustainable growth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 BAT.
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